Freescale has established a rival processor Intel Atom.

Freescale Semiconductor Inc. in the near future at CES in Las Vegas will introduce a new processor i.MX515, intended primarily for budgetary devices and netbukov. He is expected to become a competitor of the processor Intel Atom.
Decision Intel is currently used in most netbukov allows you to delete them and the price below $ 300 in the strip. Chip i.MX515, as hoped for Freescale, prices fall below $ 200.
  The processor uses i.MX515 kernel Cortex-A8 company ARM. Until now, ARM processors are used mainly in smartphones and PDAs. Operating frequency can reach i.MX515 gigagertsa. The new processor is equipped with a graphics accelerator and can play high-definition video. This chipu not need a cooling system. In addition, it has reduced energy consumption. Netbuk with i.MX515 will work on battery power for longer than a similar system on the platform of Atom.
At i.MX515 until only a special version of the OS at the core of Ubuntu Linux. On the development of this version of the sponsors Ubuntu, the company Canonical, agreed in November 2008 from ARM. Windows will not support the device.
Issue i.MX515 will begin in mid-2009. It was expected that netbuki with the new processor will be displays with a diagonal of 8.9 to 10 inches and will go on sale at the end of the year.